In late March, Shopify and MailChimp announced the ending of their partnership. Shopify alleges that MailChimp refused to respect the Partner Program Agreement. The PPA requires all of Shopify’s partners to supply metrics that help merchants successfully operate their businesses. According to Shopify: “It’s critical for our merchants to have accurate, complete insight into their ... Read the Post
New on the Blog
How to Handle a Bad Review in Three Easy Steps
You’re rolling through your day, checking things off your to-do list left and right, feeling just fine. Then a single question slams the brakes on your productivity, ruining your entire day: “Did you see the bad review someone just posted posted on Facebook?” Your heart drops. You know from the tone of your panicked employee’s voice that it's really bad. You frantically find your phone, ... Read the Post
Are You Taking Advantage of Facebook’s See First Feature?
With organic reach dwindling to less than 2% for most Facebook Business Pages, it often seems like there’s a wall separating you from people you know have expressed an interest in hearing from your business. It’s frustrating! While we can’t change the Facebook algorithms, there is an easy way for you to encourage your followers to take a couple of easy steps to ensure your posts always show ... Read the Post
10 Ways to Improve Email Open Rates
As a small business owner email is, hands down, one of your most valuable marketing tools. Email marketing has an average return on investment of 3,800%. So, for every dollar you spend on email marketing, your average return should be $38!* Here's how to maximize successful delivery and make sure your subscribers are receiving, opening and clicking through on your emails: ACTION ... Read the Post
Seven Tips for Growing Your Email List Quickly
Far too many small business owners gauge our success on the number of social media followers we have. Although the number is an important indicator that shows how well we're engaging our community, it can be a costly distraction. Case in point: in February, an Instagram “glitch” impacted the number of followers displayed on Business Accounts. I can’t tell you how many emails we received ... Read the Post