Look out, Amazon and brick-and-mortar shopping malls! Instagram is gunnin' for ya--and hot on your heels! A few weeks ago, Instagram announced plans to expand its product-tagging features to let retailers sell their products on the platform. In 2018, Instagram rolled out features that made it possible for users to “shop” posts in their feed. The 2018 features let users see product names and ... Read the Post
New on the Blog
Here’s why you should STOP boosting posts on Facebook
With organic reach on Facebook steadily declining, many small business owners are tempted to try the Boost Post option. But is boosting a post truly worth your hard-earned marketing dollars? Before we dive into the pros and cons of boosting Facebook posts, let’s tackle one of the most frequently-asked-questions I get: "What is organic reach?" Organic reach is the number of Facebook users ... Read the Post
Shopify and MailChimp Split: What Now?
In late March, Shopify and MailChimp announced the ending of their partnership. Shopify alleges that MailChimp refused to respect the Partner Program Agreement. The PPA requires all of Shopify’s partners to supply metrics that help merchants successfully operate their businesses. According to Shopify: “It’s critical for our merchants to have accurate, complete insight into their ... Read the Post
How to Handle a Bad Review in Three Easy Steps
You’re rolling through your day, checking things off your to-do list left and right, feeling just fine. Then a single question slams the brakes on your productivity, ruining your entire day: “Did you see the bad review someone just posted posted on Facebook?” Your heart drops. You know from the tone of your panicked employee’s voice that it's really bad. You frantically find your phone, ... Read the Post
Are You Taking Advantage of Facebook’s See First Feature?
With organic reach dwindling to less than 2% for most Facebook Business Pages, it often seems like there’s a wall separating you from people you know have expressed an interest in hearing from your business. It’s frustrating! While we can’t change the Facebook algorithms, there is an easy way for you to encourage your followers to take a couple of easy steps to ensure your posts always show ... Read the Post