As a small business owner email is, hands down, one of your most valuable marketing tools. Email marketing has an average return on investment of 3,800%. So, for every dollar you spend on email marketing, your average return should be $38!* Here's how to maximize successful delivery and make sure your subscribers are receiving, opening and clicking through on your emails: ACTION ... Read the Post
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Seven Tips for Growing Your Email List Quickly
Far too many small business owners gauge our success on the number of social media followers we have. Although the number is an important indicator that shows how well we're engaging our community, it can be a costly distraction. Case in point: in February, an Instagram “glitch” impacted the number of followers displayed on Business Accounts. I can’t tell you how many emails we received ... Read the Post
Top Three Misconceptions About Building an Email List
If the frightening Facebook and Instagram blackouts of 2019 taught us anything, it’s this: business owners must never put all our eggs in one basket. At around noon Eastern Time on March 13th, some Facebook and Instagram users, unable to login, began to hyperventilate. Other users could log in, but couldn't post to their personal or Business Pages and Profiles. And when the issue lasted ... Read the Post
Five Tips for Boosting Organic Reach on Facebook
If Facebook is the lifeblood of your small business, you 're far from alone... With more than 75% of users logging in daily and refreshing their Newsfeeds 11-15 times a day, this social media giant is the place to be when it comes to engaging existing and potential business customers. So here's what to do to bolster your organic reach and make sure Facebook users follow your page ... Read the Post